After meeting Olly Hicks briefly in early July 2011, SynesisDigital owner Michael Kayson was immediately taken by the project and Olly's passion for it. Just a few days later a deal was in place to produce branding and web support for the 2012 Global Row - one step of which is the website you are currently using.

SynesisDigital's extensive design, technological and manpower resources are fully at the disposal of the Global Row team in the build-up to and for the duration of the expedition. While there are many more significant aspects of the project - the main sponsors, the boat design, equipment providers, logistics - and of course having someone in place to pull on some oars for the best part of two years - SynesisDigital's contribution leaves the rest of the team with one less thing to worry about.