In the summer of 2012, weather depending, Olly Hicks will attempt the world record challenge of the first kayak journey from Iceland to Scotland, covering some 500 nautical miles in around 20 days as he follows the migratory route of the Atlantic salmon.

As part of the Extreme Tea initiative Lifeboat Tea has chosen to sponsor Olly Hicks on his record attempt Salmon Run to promote the skill and commitment that the RNLI volunteers show on a daily basis. It is hoped that this expedition will help to raise valuable funds for the RNLI, as well as engaging RNLI supporters and Lifeboat Tea fans in a truly impressive achievement.

For more information and updates on Olly's progress on all of his adventures go to: http://www.thesalmonrun.co.uk/